Redefining stereotypes by showcasing positive Black and Ethnic Minorities contributions, and empowering and inspiring the next generation.
EDITION SIX – 2019
Jay K Richards
I am…a lover of people, obsessed with leaving the world better than before I arrived….
I am a lover of people, obsessed with leaving the world better than before I arrived.
What is your present role?
I am Founder of DivInc, we help brands collaborate with Gen Z for brutally honest insights on product, branding or marketing.
No more guessing, we crowdsource the best talent from our pool of over 200,000 Gen Z to help brands to build all of the above with Gen Z in the room!
Tell us about your life journey so far. What has brought you to your current role?
I am the 5th of 6 children from migrant parents. From getting involved in robbery while at school to now the Founder of DivInc and a Forbes 30under30 entrepreneur, I credit my Business Studies teacher at school for guiding my sense of entrepreneurship in the right direction at the right time and now I aim to help other young people to get a head start by providing them with the right opportunities.
In your field of work, what has been your observation and/or experience of white privilege, discrimination and prejudices?
I’ve experienced white privilege when white colleagues were surprised by the fact that I had a degree, that I ran my own business or they made comments about black culture in a derogatory manner but passed it off as a joke.
What do you know now that you wish you had known when you were younger?
That being black was my superpower and not a weakness I needed to overcome or hide.
What song, quote, statement or image do you find most encouraging?
The story of O.J by Jay Z
How are you redefining a stereotype?
A young black male entrepreneur.
What advice or top tip would you give to the next generation of BAME individuals?
Screw everyone, go make it happen. Be unapologetically who you are.